Create an extravaganza fashion experience to attract more shoppers to a high-end department store.
Create an in-house fashion weekend, commencing with a luxury brand to start the event and a series of fashion shows over the course of the weekend.
Co-ordinate and organize brands, not only fashion but also lifestyle brands such as cars, alcohol that indulges in the fashion experience.
Visually a greater traffic flow at Seasons Place which included high level media coverage for all brands involved.
Create awareness and social hype for the eloquent ladies ready to wear collection.
Private showings for selected guests accompanied with a champagne afternoon tea.
Parisian styled fashion show with distinguished audience in a private upscale setting who have the opportunity to visit the store.
The invited guests confirmed their appointment and also attended, some of which also made purchases.
Create a fantasia themed opening event. All guests to enjoy a high fashion charm in THE SWANK shop without travelling around.
Launch 2009 spring/summer selected collection to guests with models. This marked the opening of the event.
Combine THE SWANK into Beijing and create a high fashion new look for Beijing.
Increased exposure among local residents, increased recognition in Chinese media venue gained the reputation as a trend-setter.
Create a luxury lifestyle atmosphere for the opening of the Standard Chartered Private Bank.
A pre-dinner showcase of limited edition products including: mobile phones, luxury furniture, cigars, cosmetics, fashion, wine and jewellery
Collaboration of a variety of luxury brands under one roof. These included the million dollar masterpiece jewellery from Bugatti and an Haute Couture fashion show.
The guests were breath-taken by having the privilege to see some of the best brands under one roof. The client also received a high level of satisfaction from their invitees who spoke highly of the event soon after.
Launch of the Spring/Summer collection in an entertaining environment.
Launch of a new international CD combined with an international fashion brand at an exclusive lounge in Beijing.
Create a relaxing atmosphere for invited guests; entertaining with live music.
Over 300 guests attended the event, resulting in more in-store traffic and high brand awareness.
Create a 'Ball' with a unique theme, representing the EUCCC principles and its member countries.
Decoration, set-up and entertainment that focus on the theme of "Come fly with us".
Event management, stage management and strategic counsel.
Exceptional media reviews; "One of a kind" ball in Beijing.
Leon Productions to organise a launch event with an involved media presence, celebrities and prospective clients to attend an elaborate high-end venue.
Event that was organised in a 5 star restaurant that transformed into an art gallery; showcasing products and brand lifestyle.
Design, develop, prepare and execute an event with high-end media coverage.
- Created greater brand awareness.
- Key media published introductory articles.
- Post-launch: Invited guests visited & purchased products from store.